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VSI appoints Andy Bolding as Chief Product and Technology Officer

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VSI announced that Andy Bolding has joined the business as Chief Product and Technology Officer (CPTO), effective Monday, 12 October.

The newly created role reflects VSI’s sharper focus on product development, AI-enabled solutions and technology that directly supports its commercial proposition. As CPTO, Andy will be responsible for VSI’s product and technology strategy, including product development, technology platforms and AI-enabled solutions. 

Andy joins from Paramount, where he spent the last 12 years. He brings a strong understanding of product strategy, media supply workflows, AI and agentic workflows, all of which are central to VSI’s next phase of growth. 

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William Russell, CEO of VSI, said: “Our technology strategy has evolved with a greater emphasis on product development, AI-enabled solutions and technology-led localisation that directly supports our customer’s requirements. Andy’s exceptional reputation and experience will build on the strong foundations that Scott has established and help us deliver more complex multi-language, multi-service and multi-format projects at scale”. 

VSI would like to thank Scott Rose, who steps down as CTO this month, for his commitment and contribution over the past three years in shaping the company’s technology roadmap and setting VSI on the path towards AI-enabled workflows and automation. Scott will remain with VSI in an advisory capacity to support a smooth transition. 

The appointment brings VSI’s operational, product and technology capabilities closer together, creating a more integrated, efficient and technology-enabled localisation business while maintaining its core focus on delivering the highest quality service to clients. 

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Andy Bolding, CPTO at VSI, said: “I’m delighted to be joining VSI at such an interesting time for the localisation industry. VSI has built an outstanding reputation for quality and creative excellence, and I’m excited by the opportunity to build on those foundations. With technology and AI opening up new possibilities, I’m looking forward to working with teams across VSI to shape our product and technology direction, rethink how we support creative workflows and help drive the next chapter of the business.” 

Everyone at VSI warmly welcomes Andy to the team and congratulates him on his new role.

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