VSI announces key leadership changes at its Group HQ

The VSI Group has announced the appointment of William Russell, formerly the General Counsel for the VSI Group, as the new Managing Director of VSI London. Cornelia Al-Khaled will now focus solely on her role as Group Operating Officer as the company continues to optimise its client experience and high-quality offering. 


Chief Operating Officer, Cornelia Al Khaled, comments:

I am honoured to have had the opportunity to lead VSI London in the capacity of Managing Director for the past 9 years, working alongside an extremely talented team to build upon VSI’s vision and implement several strategic initiatives which have contributed to our remarkable growth journey. I am excited to move fully to the role of VSI Group Chief Operating Officer, to oversee Group performance, operations and profitability internationally, and help the VSI Group realise its huge potential.


London Managing Director, William Russell, comments:

I am delighted by this appointment. I look forward to working with our wonderful teams as we continue to build on the company’s incredible success, driven by our long-standing reputation for quality and service, and by strong demand from our many loyal clients. 

Founder and CEO, Norman Dawood, comments:

William is a well-liked and highly effective colleague, so his new role as Managing Director of VSI London is a natural next step. William has been an integral part of VSI’s growth strategy and a champion of its values, with skills that go well beyond his legal background. This is an ideal moment for Cornelia to dedicate her focus to the wider VSI Group. As the VSI Group grows and evolves, Cornelia will continue to support all our facilities worldwide in their ongoing mission to provide the consistent excellence for which VSI is known.