Cookies Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website, and also allows us to improve our site.

A cookie is a small file of letters and numbers that we store (if you agree) on your browser or the hard drive of your computer. Cookies contain information that is transferred to your computer's hard drive.

What types of cookies exist and which do we use? 

  • Session cookies

Session cookies are cookies that expire at the end of your browser session, that is, when you exit the browser. This allows us to link your actions during a single browser session to the most efficient use of our website.

  • Persistent cookies

In contrast to session cookies, persistent cookies are stored on your equipment between browsing sessions. They therefore enable our website to "recognise" you on your return, and to remember your preferences and tailor services to them. These cookies may also be used to track your browsing activity across different websites and build up a detailed profile of your browsing behaviour for targeted advertising.

Cookies also have, broadly speaking, four different functions and can be categorised as follows: ‘strictly necessary’ cookies, ‘performance’ cookies, ‘functionality’ cookies and ‘targeting’ or ‘advertising’ cookies.

We use the following cookies:

  • Strictly necessary cookies

These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.

  • Analytical or performance cookies

These allow us to recognise and count the number of visitors to our website, and see how they move around the site when using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.

We use Google Analytics 4 (GA4), deployed via Google Tag Manager, to collect information such as pages visited, interaction patterns, referring URLs, device/browser information and approximate location (via IP). These cookies help us improve site functionality and user experience. GA4 cookies are non‑essential and only load where you have provided consent through our cookie banner.

Examples include:

  • _ga (Google Analytics)
  • _ga_* (Google Analytics property-specific cookies)

Retention varies by configuration (typically up to 26 months). See vendor details below.

  • Functionality cookies

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

  • Targeting cookies

These record your visit, pages visited and links followed.

We use Google Ads cookies (including remarketing tags) and the LinkedIn Insight Tag to deliver personalised advertising, measure campaign performance and build anonymised audience segments.

Examples include:

  • _gcl_au (Google Ads conversion tracking)
  • LinkedIn Insight cookies such as _li_id and _li_sugr

These cookies are non‑essential and load only with your consent via our cookie banner.

Marketing email tracking (Mailchimp)

If you subscribe to our newsletters, Mailchimp places a tiny tracking pixel in our emails to record whether you open an email and which links you click. This helps us understand engagement and improve future communications. This tracking only occurs where you have opted in to receive marketing emails.

Tag‑management (Google Tag Manager)

We use Google Tag Manager (GTM) to manage and deploy cookies and tracking technologies. GTM itself does not set cookies, but it loads other tags (e.g., Google Analytics, Google Ads, LinkedIn Insight Tag). GTM will not deploy any non‑essential tags unless you provide consent via our cookie banner.

We do not share cookie data with unrelated third parties

However, analytics and advertising vendors (Google, LinkedIn, Mailchimp) process data collected via cookies according to their own privacy policies. Links to vendor policies and opt‑out mechanisms are provided below.

Third‑party vendor links (required disclosures)

Google privacy policy:
<https://policies.google.com/privacy>

Google Ads settings (opt‑out):
<https://adssettings.google.com>

Google Analytics opt‑out browser add‑on:
<https://tools.google.com/dlpage/gaoptout>

LinkedIn ad preferences:
<https://www.linkedin.com/psettings/advertising>

Mailchimp privacy policy:
https://mailchimp.com/legal/privacy/

Managing cookies

You can block cookies using your browser settings. However, blocking all cookies (including essential cookies) may prevent you from accessing parts of our site.

Our cookie banner allows you to accept or reject non‑essential cookies and to change your choices at any time via “Cookie Settings.”