Discovery: Giving voice to Lady Gucci’s side of the story


About the client

Founded in 1985, Discovery is a household name in home entertainment. The multinational mass media TV conglomerate operates a group of factual and lifestyle television brands from its headquarters in New York City. Its diverse channel listing includes family favourites Discovery Channel, Animal Planet, Science Channel, Food Network, Travel Channel, TLC and many more. The company caters to viewers around the world, particularly through its streaming services, such as Discovery+. VSI and Discovery joined forces to record the English voice-over for the gripping documentary Lady Gucci: The Story of Patrizia Reggiani.

The project


US English 

Revealing intimate details of her life as a socialite, the former Mrs Gucci recounts the shocking tale of her explosive relationship with ex-husband Maurizio, from their fated meeting, fairy-tale wedding and the nightmare that followed. The documentary Lady Gucci: The Story of Patrizia Reggiani is an in-depth look into the real woman behind one of the Italian fashion industry’s most famous crimes. Patrizia’s story also features in the movie House of Gucci, which won several Screen Actors Guild Awards. When Discovery asked VSI to provide a US English voice-over for the Italian documentary, we found ourselves falling down the rabbit hole of glitz and glamour in this captivating true crime story.

Our approach

One of our trusted Italian-into-English linguists translated the documentary, drawing on their own knowledge of the fashion industry to adapt the dialogue, and in such a way that English-speaking audiences would be immediately engrossed in Patrizia’s astonishing tale. While the script was being proofread by a separate Italian-English linguist to ensure the accuracy of the translation, our casting team discussed the names of potential actors who could evoke the emotions of the characters in this intensely passionate story of love and murder.

We worked closely with our long-standing client Discovery, offering them a selection of voices to choose from and suggesting which actors would be best suited to embody the characters. Discovery approved eight voices from those we provided and signed off on the English script. The actors then headed to the studio to record each of their parts.

The recordings went smoothly, with our cast producing performances that conveyed the glamour and prestige of the Italian fashion scene, unveiling the shocking revelations surrounding a crime that has intrigued people all across the world.


We enjoyed teaming up with Discovery on this fascinating documentary into the mind of the former Mrs Gucci. We’re extremely pleased with the American English voice-over that our studio produced, as well as our cast’s performances.

Discovery had this to say about our collaboration:

“I would just like to thank VSI for the high standard of English dubbing on Lady Gucci. I think the dubbing is amazing – it’s really clever how well the characters’ voices and styles have been matched to the original contributors.”

We look forward to continuing our partnership with Discovery on many more projects in the future.