“The experience of fully transitioning to the COO role has been very positive. It allowed me to focus on the VSI Group operations, mainly looking into ways to optimise our operational capabilities, increase efficiency, and spearhead strategies into our daily operations to support our wider company objectives. It has also involved looking at how we can meet the long-term growth strategies and our continued effort to provide excellent service to our clients,” Cornelia Al-Khaled, Chief Operating Officer at VSI, told Señal News.
Operating in over 25 countries around the world, VSI was set up based on both organic and strategic acquisition, a strategy the company still follows. Now the Group is focused on further investment in its current facilities by increasing its studio capacity in various locations, like FIGS and the Americas, just to name a few. Moreover, this year the company is looking at opportunities to better serve clients and audiences in Asia as part of its continued global expansion.
“Our expansion plans are usually driven by market and client needs, combined with our vision of being a global player with local reach and expertise. Furthermore, localisation continues to be quite a niche industry and one that requires unique expertise, especially when it comes to dubbing. To have a footprint owned and operated by us, where possible, has always been key to our strategy. It has enabled us to maintain creative, linguistic and technical integrity and consistency, and reduce the complexity and often the lead time to localise content for global distribution. At the end of the day, our clients’ content is what drives their revenue and subscriber base, and quality of product is paramount to this,” Al-Khaled assured.