Señal News: Interview with VSI Group CEO, Mark Howorth

The need for localisation is just as strong as it has always been.

VSI's Group CEO, Mark Howorth recently caught up with Federico Marzullo from Señal News to discuss the current landscape of the dubbing and subtitling industry, the client’s needs for faster turnarounds, and the incorporation of technology and automation into the workflow.

The growth of streaming services has increased the appetite for high-quality media localisation, and there continues to be pressure on the supply chain due to shorter release windows for content. At the same time, streaming platforms have slowly changed their focus, focusing less on increasing their subscriber bases and more on profits. Therefore, they became more selective about what is localised and how.