The use of diverse talent in the localisation industry
Diversity and inclusion have emerged as one of the major priorities for the entertainment industry in recent years as content creators seek to better reflect the world around them in their productions. Diversity has become a key focus for the localisation sector too.
With the rise of streaming platforms aimed at global and diverse audiences and as well as a renewed focus by the TV and film industry on inclusivity, localisation companies have experienced a shift in expectation from their customers. More than ever, they are being asked to consider race, ethnicity, sexuality, gender identity and disability in the casting process.
For companies like VSI the ambition has long been to incorporate diverse talent into projects, alongside an awareness that this may be challenging in certain countries, cultures, and communities.
A good example of our approach can be seen in two series that launched on HBO Max - Veneno and On the Spectrum.