The evolution of language and localisation
As ideas, perceptions and cultures change and evolve, so too does language. That’s the beauty of it. Yet not every language evolves at the same speed or in the same way. Words no longer deemed acceptable don’t just suddenly disappear, and changes in terminology in one language are not necessarily reflected right away in another.
As social perceptions shift, our methods of communicating and sharing our thoughts and ideas, emotions and intentions need to adapt. Last year brought key social and political issues to the fore. LSPs need to be inclusive, understand and move with social changes in order to effectively localise content for their target markets. But how?