A record audience of more than 3.5 billion people tuned into the 2018 FIFA World Cup in Russia – that’s more than half the world’s population, aged four and over. It’s no wonder, then, that companies like OTRO are localising their football content to appeal to a more global fan base.
OTRO is a creator, publisher and distributor of non-live football content from short-form through to premium long-form series. Through its website, social media channels and partnerships, OTRO offers exclusive content to engage football fans all over the world.
These videos highlight the most prominent players of the game in a more informal and personable way. They are categorised into different “series” such as All Eyes On, Walk and Talk, On the Road and, most recently, Neymar Jr Meets, in which the famous footballer meets celebrities from other industries, such as Jaime Lorente and Will Smith.
We were tasked with providing subtitling for long-form premium content of 20-30 minutes, as well as short-form for general online and social media consumption. In addition to subtitling, we also translated video descriptions (metadata) and editorial content.
The videos were subtitled into 5-9 core languages based on a number of factors such as where the interviewed football players were from, which team they belonged to and which national audiences would be most interested to learn about them. For example, videos of Neymar Jr. were subtitled from the source Brazilian audio into English, French and Castilian Spanish. Alternatively, videos of Toni Duggan, who plays for England, were subtitled in English and Castilian Spanish only.
Working from a strict schedule of language requirements, delivery dates and video publishing dates, we lined up our translators and subtitlers in advance. Once the interviewed players or their agents had approved the videos, they were sent to us. Owing to the players’ demanding schedules our team were highly flexible to adapt to any changes and new requirements, often delivering their work within tight timeframes including a 24 hour rush project in three languages.
VSI provides a reliable and accurate service driven by a dedicated team of experts. They excel in this specialised field by delivering OTRO's content translated for specific target markets. VSI often work to tight deadlines and consistently produce the highest standard of work, which is key in this fast-paced industry. We look forward to continuing our relationship with VSI in 2020.
As OTRO’s projects evolve with increasing content and additional series, we are pleased to continue working with them.